| Cottage Business / Lifestyle Business A cottage business is one that is unlikely to scale dramatically and therefore does not present a viable investment for a VC or Angel, but could lifestyle business for a founder. Go-to-market Strategy (GTM) A go-to-market (GTM) strategy is a step-by-step plan designed to successfully launch a product or service to marke Growth Hacking Growth hacking is a catch-all term for strategieCottage Business / Lifestyle Business A cottage business is one that is unlikely to scale dramatically and therefore does not present a viable investment for a VC or Angel, but could lifestyle business for a founder. Gamification Through gamification, a startup can add a game-layer to a product or service that encourages users (via Motivation Theory) to take a specific action in exchange for a reward. Go-to-market Strategy (GTM) A go-to-market (GTM) strategy is a step-by-step plan designed to successfully launch a product or service to marke Growth Hacking Growth hacking is a catch-all term for strategies focused solely on growth (revenue or users). It is generally used in relation to startups who require substantial growth in a short period of time on relatively small budgets. Hockey Stick A term use to represent a growth chart/graph showing sudden and exponential growth. Scalable How big can a startup grow and what are the barriers to growth? A less scalable business may fall into the category of lifestyle business (see Cottage Business). Scale-up Once a startup reaches the growth phase, it is generally referred to as a scale-up. “A company who has an average annualized return of at least 20% in the past 3 years with at least 10 employees in the beginning of the period (OECD, 2007)” Seed Enterprise Investment Scheme (SEIS) SEIS is a tax relief scheme created by the UK Government to encourage investment in seed-stage startups and businesses. Read more here.s focused solely on growth (revenue or users). It is generally used in relation to startups who require substantial growth in a short period of time on relatively small budgets. Hockey Stick A term use to represent a growth chart/graph showing sudden and exponential growth. Scalable How big can a startup grow and what are the barriers to growth? A less scalable business may fall into the category of lifestyle business (see Cottage Business). Scale-up Once a startup reaches the growth phase, it is generally referred to as a scale-up. “A company who has an average annualized return of at least 20% in the past 3 years with at least 10 employees in the beginning of the period (OECD, 2007)” Seed Enterprise Investment Scheme (SEIS) SEIS is a tax relief scheme created by the UK Government to encourage investment in seed-stage startups and businesses. Read more here. |