CEO (Chief Executive Officer)
The Chief Operating Officer is the top executive and leading the top management board. He or she sets the general strategy of the company.
CMO (Chief Marketing Officer)
A chief marketing officer (CMO) is the executive in charge of an organisation’s strategic marketing initiatives. They steer the overarching direction of a brand’s marketing communications.
COO (Chief Operating Officer)
A chief operating officer oversees executing the strategy set by the top management and CEO, while also making sure to implement efficient processes. He or she is usually referred to be number two in the hierarchy, after the CEO.
CPO (Chief Product Officer)
A chief product officer (CPO) is the executive in charge of an organisation’s strategic product initiatives. They steer the overarching direction of a brand’s product, including features and how to articulate them.
CTO (Chief Technology Officer)
A chief technology officer (CTO) is the executive in charge of an organisation’s technological needs and strategic decision making in terms of tech. Often in technology start-ups the CTO is a co-founder and/or shareholder.
Product Manager
A product manager is the person who identifies the customer need and the larger business objectives that a product or feature will fulfill, articulates the product vision and often manages the team building the product.
Shareholders’ Agreement
A shareholders’ agreement is an agreement entered into between all or some of the shareholders in a startup. It regulates the relationship between the shareholders, the management of the company, ownership of the shares and the protection of the shareholders.
Sweat Equity
Awarding shares/equity in a startup to early employees or contractors in place of some (or all) of their salary.