Minimum Viable Product (MVP)
A minimum viable product (MVP) is a version of a product with enough features to be usable by early customers, used to validate a business or product idea. These customers then provide feedback for future product development.
Gamification
Through gamification, a startup can add a game-layer to a product or service that encourages users (via Motivation Theory) to take a specific action in exchange for a reward.
Pivot
The act of using experience and existing resources to transform a failed product or service into a successful one.
Product Roadmap
A product roadmap is a high-level visual summary that maps out the vision and direction of your product offering, generally focusing on features and the benefits to users. Some companies choose to make the roadmap public.
Proof of concept
A prototype or sample of a product/service to prove that it works. See also MVP.
Stack (Tech or Marketing)
An expression originally used to describe all the technology services used to build and run one single application, now used more generically as a collection of technologies and tools used by a business to fulfil a certain function.